The Karoo Winter Wool Festival is more than just a festival – it is a movement that connects people to the source of their fibre and food, showcasing how wool is produced and the entire wool value chain that goes along with it. It is a movement emphasising the importance of using wool and natural fibres which are environmentally friendly and to the benefit of the socio-economic well-being of the South African “platteland” or rural areas, where agriculture plays a vital role. It is a movement growing the crafting and wool industry and inspiring a want to create amongst South Africans. It is a movement that brings wool buyers, brokers, designers and consumers out to the farm and in contact with the farmer.

In partnership with our official partner Cape Wools SA, we will strive to continue to provide a family-friendly and affordable festival with quality and authentic content – aimed at creating awareness and ambassadors for wool and locally produced products. This festival will also continue to expose South Africa to the charming Karoo town of Middelburg – the Wool Mecca of South Africa.